One of our all-time favourite clean beauty brands, Ilia Beauty, have launched some gorgeous new products for the Autumn Winter season, from their drool-worthy Necessary Eyeshadow Palettes which are perfect for creating your Christmas party look, to their Liquid Light glow-enhancing, vegan illuminators that condition and protect skin while giving you a healthy dose of luminosity. If you haven’t already fallen in love with clean cosmetics, their latest additions to their range are about to blow your mind and make you fall head-over-heels in love!
Ilia Beauty started out in Vancouver (now based in LA) and have been creating botanical-based, organic cosmetics since 2011. The brand started out in 2011 when their founder, Sasha Plavsic, challenged herself to create a natural, effective and safe lip balm that felt beautiful to use without the toxic preservatives and dyes of typical brands. Her very first formulation became the Tinted Lip Conditioner that we know and love today and heralded the beginning of Ilia Beauty.
Ilia are a brand that have helped to redefine the standard of natural make up throughout this decade. They strive to create luxurious, high performance products from carefully chosen ingredients that are ethically sourced, safe to use and have a high degree of organic elements. Their innovations are the perfect blend of cosmetics and skincare, combining vivid, long-lasting colours with active botanicals that nourish and protect - so you get great colour payoff while nurturing healthy, glowing skin.
Ilia are known for their high organic content, their vegan preparations and their transparency in terms of the ingredients they use. Their packaging also leans towards sustainability, where they use a lot of recycled aluminium and glass to create beautiful, modern and plastic-free casings for their products, along with recycled paper and vegan, vegetable dyes for their boxes. They are a brand striving to make clean beauty the new normal and highlight how we can still have our gorgeous red lips and cat-flick eyes while making conscious, ethical and safe beauty choices.
We break down our favourite new additions to their range, and why you’ll want every single one for your make up bag.
Necessary Eyeshadow Palette, Cool Nude, €40
A vegan and gluten-free eyeshadow palette that packs 6 shades of highly-flattering, deeply pigmented shadows into a beautiful plastic-free compact. The shades are an assortment of silk, matte and metallic shades that allows you to create any look from natural daytime to a shimmering Christmas party eye. Key ingredients include Jojoba Seed Oil to moisturise and hydrate the delicate eye area, while Vitamin E is a powerful antioxidant that helps to protect skin and reduce free radical damage.
We find this palette is super-flattering on soft Irish skintones, and we can’t get enough of the lavender matte and the shimmering dark violet shades.
True Skin Radiant Priming Serum, €54
Oh boy! We’re truly suckers for this divine Aloe-rich serum that creates the perfect base for all your make up looks while also protecting skin from environmental antagonists. Silicone-free and gluten-free, Radiant Priming Serum will smooth your skin, reduce the appearance of lines and imperfections and leave skin silky soft to touch. With Hibiscus Extract to protect the skin from free radical damage, mastic to mattify and refine, and Aloe to moisturiser and soothe. Our favourite primer yet!
Liquid Light in Atomic, €44
We love this illuminator for its versatility and think it’s the ideal way to add that next-level glow to skin for the upcoming party season. Vegan and silicone-free this illuminator has a light, gel texture that adds a soft, dewy luminosity to skin while also combining skin-loving ingredients to nourish and protect. Atomic is a soft pink pearlescent shade that we can’t get enough of – whether mixing it with our foundation to create a luminous base or using it to highlight cheekbones, eyelids and our décolletage. Party on!
Colour Haze Multi-Use Pigment in Temptation, €33
Exceptionally soft, easy to apply, highly pigmented colour. This vegan, silicone-free liquid blush can also be applied to lips, eyes and anywhere else you see fit. Buildable, it dries to a beautiful matte finish that lasts all day and all night. The tiniest squeeze will give you a natural flush, or you can build the intensity to create a bolder look. With Jojoba and Coconut Oil to keep delicate skin hydrated and ever-so-soft!
Clean Line Liquid Liner, €28
The search for a HG natural liner is over! If it’s easy to apply, high definition you seek then look no further than Ilia’s graceful Clean Line Liquid Liner. Carbon-free, quick-drying, smudge-free and water resistant, this liner ticks all our boxes and has us going all Brigitte Bardot on the school run.
True Skin Serum Concealer, €32
A vegan, lightweight concealer that in a silky serum texture that combines great coverage with skincare properties. Blends seamlessly into the skin for medium coverage, while also protecting skin from free radicals and environmental damage. Helps to firm and soothe the skin’s surface and is enriched with Vitamin C. Banish dark circles and imperfections this holiday season with this silicone-free concealer formulated with plant extracts and 100% natural colour.
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