When it comes to a total commitment to certified organic ingredients, Juice Beauty is one of the original clean beauty brands that has been delivering clinically effective formulations since its launch in 2005. The concept of Juice Beauty was developed 16 years ago in California, by wellness entrepreneur Karen Behnke who had started out in fitness before founding a company that delivered wellness programmes to corporations back in the 80’s. In the late 90’s, as Karen started her family, she began reading skincare labels and researching the ingredients in all her favourite products. Shocked at what they contained, and by how much of what they contained was absorbed into the skin, Karen began thinking about the possibility of formulating an all-organic range of certified skincare products that were safe to use and of the highest quality, while also delivering visible results.
Karen’s concept was to formulate products that were high in antioxidants so that they could deliver healthy nutrition to the skin. Rather than using petroleum derivatives or added water fillers to bulk up products, Karen wanted to blend powerful certified organic skincare ingredients with a vitamin-rich botanical juice base so that every drop of the product was enriched. It meant that each product would only contain high potency ingredients with no unnecessary fillers; from vitamin C and fruit stem cells to vegetable based hyaluronic acid, peptides, algae and grapeseed.
In 2004, she bought the rights to the name of Juice Beauty and set about disrupting the beauty industry. By 2005 she had launched Juice Beauty and she spent the coming years with a dedicated team of scientists and experts creating revolutionary formulations that she hoped would help to drive meaningful change and give consumers better choice when it came to high-end effective skincare that was also sustainably manufactured and packaged. It wasn’t long until Juice Beauty caught the attention of eco-conscious celebrities like Kate Hudson and Alicia Silverstone, who were quick to support the brand and shout the benefits of their products from the rooftops.
Over the past 10 years Juice Beauty has won multiple awards for their organic and vegan skincare and makeup, with accolades from InStyle, Elle, Allure, Glamour and the EWG. Their products meet rigorous USA organic regulations and they are constantly working towards sustainability, using solar and wind power, sustainable farming methods, and eco-conscious packaging including printing with soy-based ink.
In 2015 Gwyneth Paltrow joined Juice Beauty as a shareholder, and Juice Beauty also invested in Goop, Gwyneth’s lifestyle brand. The collaboration was a match made in heaven and in 2016 Juice Beauty announced Gwyneth Paltrow as their Creative Director of Make Up, to help expand their high performance make up range. The PHYTO-PIGMENTS range combines the high quality, certified skincare ingredients that Juice Beauty has become known for with powerful plant-based phyto-pigments for brilliant colour and staying power.
Now more than 15 years in the business, and one of the original clean and green beauty brands, Juice Beauty and Karen Behnke command huge respect for their constant innovation and achievements in the beauty industry.
All Juice Beauty products are vegan (except for their Organic Lip Moisturiser, which contains sustainably sourced beeswax) and cruelty free, with certified organic content ranging from 70-98% across the full range of products.
Their skincare and make up are formulated without parabens, petroleum, pesticides, propylene or butylene glycols, phthalates, sulphates, PEGs, TEA, DEA, GMO, silicones, gluten, artificial dyes, or synthetic fragrances. The use of certified organic ingredients dramatically reduces residue from pesticides, unnecessary synthetic chemicals, and synthetic fertilizer residue in their product ingredients, making them much safer than conventional, non-organic products and their effectiveness and beautiful results are lauded by beauty-editors and beauty-lovers around the World.
Juice Beauty are an eco-conscious and socially conscious brand. They have a Farm-to-Face ethos, adopt sustainable packaging and company practices, are against animal testing of any kind and they also support a number of non-profits, from Breast Cancer Prevention Partners to the EWG (Environmental Working Group).
If you are curious about this acclaimed brand but have yet to try any of their much-admired range, then check out some of our top picks from Juice Beauty below and then shop the full collection here on The Clean Beauty Edit.
Our Top 5 Picks From Juice Beauty
This exfoliating mask is suitable for most skin types (not very sensitive or rosacea skin) and helps to reveal more even skin tone, reduce the appearance of dark spots and fine lines with Juice Beauty’s bestselling and patented formulation, rich in alpha hydroxy acids. It delivers spa grade exfoliation to reveal a brighter looking complexion, while also nourishing and hydrating.
Suitable for all skin types, especially those showing signs of aging, this is a facial moisturiser with a proprietary blend of fruit stem cells and Vitamin C infused into a resveratrol-rich grape formula to reduce the appearance of fine lines and wrinkles. Certified organic, antioxidant-rich ingredients hydrate the skin and fight free radicals.
Suitable for combination, oily and blemish prone skin types, this powerful and healing serum helps to reduce breakouts, unclog pores and even skin tone. With willow bark, salicylic acid and organic fruit acids. CoQ10, Vitamin C and organic aloe renew the skin for a healthy, clear complexion that is smoother, soothed and hydrated.
Suitable for all skin types, especially skin showing signs of aging including fine lines and wrinkles, this multi-tasking CC cream (color correcting) with reef-safe, mineral zinc SPF30, delivers the ultimate in age-defying, skin perfecting results. The colors are effective for skin tones ranging from very light to dark as the colors blend and adapt. It offers broad spectrum UVA/UVB protection and creates a radiant, even and glowing complexion.
Award-winning, volumizing nutrient-rich mascara from Juice Beauty. Powered by intense plant-derived Phyto-Pigments for a feathery-soft look and feel after every smooth, buildable coat. Non-drying formula leaves lashes clump-free and is designed to minimize smudging and flaking.