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The Clean Beauty Edit Is Now LUIA. Pronounce it 'Loo-ee-ah'.

Curated For Summer

Discover the products we’re loving right now — light, bright, and perfect for sunny days.

SHOP SUMMER

Curated for natural living. Curated for joyful living. Curated for intentional living. Created for conscious living.

Modern Apothecary

We enjoy making an Art of Natural Living. Discover our beauty, wellness & slow living essentials - curated for those who love clean and natural living.

DISCOVER OUR WELLNESS COLLECTION

Read: Our Journal

Why We Changed Our Name — and What Comes Next for LUIA
LUIA

Why We Changed Our Name — and What Comes Next for LUIA

We’ve evolved. Discover why we changed our name to LUIA, what the new name means, and what the future holds for our store — from clean beauty to conscious living.

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Introducing Luia: A New Chapter in Clean, Conscious Living
LUIA

Introducing Luia: A New Chapter in Clean, Conscious Living

On July 1st, The Clean Beauty Edit blossoms into Luia—our radiant new chapter in clean, conscious living. Born from a desire to illuminate every corner of your world, Luia invites you beyond beauty...

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Shilajit: Nature’s Mineral-Rich Superfood for Energy & Detox Support
Cultivate Elevate

Shilajit: Nature’s Mineral-Rich Superfood for Energy & Detox Support

Shilajit: The Mineral-Rich Superfood for Energy & Detox Shilajit is a rare, nutrient-dense resin formed over centuries in high-altitude mountain ranges. Packed with fulvic acid, humic acid, and...

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About Us

This Is Luia

We believe in slowing down, living with intention, and choosing products that support well-being - for us and our Earth. Natural ingredients, natural materials. Ethical brands that stand for quality and craftsmanship.