Our ‘5 Questions’ Q&A with Innersense Organic Beauty Founders, Greg and Joanne Starkman
We recently chatted with the inspiring founders of Innersense, Greg & Joanne Starkman, about how Innersense came about, and what drove them to create the leading clean haircare brand. This is a brand that is breaking the mould when it comes to clean haircare, with their creation of beautifully packaged, high-vibing products that are as much about self-care and ethics as they are about unparalleled performance – Dawn Mayne, Founder of TCBE.
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Written By The Clean Beauty Edit Team Beauty - July 15 2019
What makes Innersense shampoos so awesome? Founder Greg Starkman is here to tell you why you need a little Innersense in your life ❤️
This short video explains why traditional haircare products can exasperate hair and scalp issues, and what makes Innersense hairbaths so different.
Greg is a conscious chemist, an expert in green and clean formulations with a passion for educating others on toxin free beauty. Recognizing the parallels between the toxins in conventional beauty products and the alarming number of health issues facing his industry peers, Greg’s fascination with formulation and product development morphed into a passionate obsession after his daughter Morgan was born with Williams Syndrome. Coming from a background in ‘Big Beauty’, Greg and his wife, hairstylist Joanne Starkman, wanted to create a brand that had genuine heart, with clean, high-performing formulations, sustainably sourced – and pure – ingredients. They want to educate beauty and wellness professionals, and customers, on the dangers of hidden toxins in conventional haircare products while also creating products that felt wonderful and luxurious to use while producing great results. As the ingredient guru for Innersense, Greg is a leading force in the safe cosmetics movement, pushing the boundaries of green and conscious chemistry with sustainably sourced and meticulously processed ingredients.
Kiss traditional brands goodbye and fall in love with your hair again! Check out our top Innersense picks below and then shop the full range with us here.